Adicto: New name and new look for autism foundation
To mark its 25th anniversary, the St. Gallen-based agency Adicto is helping the «Autism Foundation of Graubünden» develop a new name and brand identity.
The "Foundation for Perceptually Impaired People in Graubünden" becomes the "Autism Foundation Graubünden". The previous name was too long and no longer appropriate.
Together, the foundation and the Adicto agency have developed a new name - and a new visual implementation to go with it. Through its isometric representation, it is intended on the one hand to represent the perspective that the foundation creates through new living space for those affected and their relatives, and on the other hand to represent the change in perspective that is necessary when dealing with severely impaired people. The diverse and sometimes surreal or geometrically impossible views illustrate that a perception as many of us know it and seems normal is not guaranteed for a person with autism spectrum disorder.
