Adello signs three new specialists
Adello, a mobile marketing and technology provider, hired nine people specializing in data science in January. The company’s Swiss office is now being further strengthened with the addition of Philipp Kaleicli, Damian Huber, and Khalid Sedighyar.
On March 1, Philipp Kaleicli joined Adello as Senior Account and Operations Manager. He joins from Goldbach Audience, where he has built up a broad network and specific mobile expertise in recent years as Deputy Team Leader. Philipp Kaleicli holds a higher business degree and previously worked for Tamedia in various positions for 12 years.
Also as of March 1, Damian Huber joined Adello, having previously worked for Farner Consulting in various positions. Damian Huber holds a Master's degree in Economics and Media Studies from the University of Zurich, where he worked as a research assistant in various research projects. Khalid Sedighyar has also recently joined Adello, taking on functions in the area of national and international ad operations. Khalid Sedighyar holds a Master's degree in Banking and Finance, which is of particular benefit to him when optimizing campaigns with statistical models.
With these additional resources, Adello intends to further extend its advantage of being the first company to offer true algorithmic mobile audience targeting in real time, according to a statement. In contrast to programmatic buying or static behavioral targeting, audience targeting based on real-time analysis achieves significantly higher conversion rates and thus creates added value for advertisers and publishers.
