Adello: Mobile Advertising for Renault Twizy
Swiss mobile advertising marketer Adello, together with 20 Minuten and OMD, has implemented an HTML5 "soccer" minigame for Renault Twizy. The campaign now follows in time for the start of the 2012 European Championship.
It is designed to accompany consumers in an entertaining way during the soccer championships. The automotive campaign is implemented 100 percent with mobile advertising. It relies on various elements. Firstly, it takes up the current and highly emotional football theme. Secondly, this theme is implemented as a game, similar to the mobile game "Angry Birds. The 20 Minuten readers intuitively determine the shooting direction with their finger on the touchscreen and score goals. In addition, for the first time an HTML5 game is used for a mobile campaign to offer an experience that goes beyond simple banners. The whole thing is also seamlessly connected to social media and generates leads.
In addition to media booking, Adello and her 10-person team are also responsible for creating the advertising material and programming the game. The Renault Twizy campaign will run from June 8 to July 1 and will be published nationally by 20 Minuten. A current iPad will be raffled among all participants.
