Adello opens site in Asia

Following the establishment of various offices in Europe and America, Adello is opening a further location in Asia. This means that the rapidly growing demand for intelligent communication solutions on the large continent will now be covered by local teams, according to a statement. Ron Kwok has been recruited to assume operational responsibility. He will be based in Singapore.

Ron Kwok on his move: "Asia is the world's largest mobile market in terms of usage, and yet it is showing tremendous growth. Adello operates the world's fastest analytics backend with its patented advertising technology "AdCTRL" and offers the leading solution for real-time algorithmic targeting. Thanks to 1.2 million decisions per second, target groups are mapped and recognized much more clearly than with previous approaches. This leads to significantly increased post-click conversion rates, which ultimately benefits advertisers, users and publishers alike. I consider it a great privilege to make the technology "AdCTRL", which has won several international awards, available to the Asian market".