ADC cube for the next generation of creatives

In mid-January, the 26 students of the ADC/BSW Creative School 2010/11 presented their final projects to the jury, consisting of Peter Brönnimann, Livio Dainese, Matthias Freuler, Walter Merz, Dominik Oberwiler, Urs Schrepfer and Philipp Skrabal. The work was done in groups of two and the task was to create a campaign to introduce the Segway scooter in Switzerland.

Gold goes to Adrian Merz and Christian Stüdi for their campaign "Free time for your feet".

Andrea Bolliger and Fabian Windhager win silver with the "Segway City Messenger".

One bronze cube each goes to Mike Surovka and Fabian Zahner for their work "This is so 2010" (image 1), and to Andrea Duttweiler and Wanda Michel for "Segway - lieber länger unterwegs" (image 2).

Explanations for image 1: "Stickers. With the launch of the teaser campaign, we distribute stickers. We place them in bars, clubs and other well-frequented locations. People decide for themselves where they want to put the sticker. It should be visible everywhere. This brings the phrase "This is so 2010" to life. Exactly what we want. Later, stickers can be ordered via Facebook and microsite."

(picture 2)

All the works of the young creatives can be viewed online: Creativeschool.ch/work.

ADC: The best advertising from the year 2010 chosen