ADC Competition 2012: The race for the nails is open
The starting gun has been fired for the most important creative competition in the German-speaking world: The Art Directors Club for Germany (ADC) is now accepting submissions for the best work from the current year and from January 2012.
In the race for the coveted ADC nails, works can be submitted for the eight competition areas of Classic Media, Digital Media, Dialog Marketing/Promotion/Media, Design, Editorial, Spatial Production, Craft - with the categories Text, Typography, Photography, Illustration as well as Music and Sound - and Holistic Communication. New this year is the simplified submission procedure, which was developed in September 2011 in a workshop with 15 competition participants, award coordinators and representatives of the ADC Executive Board. Among other things, the participation platform was adapted to the wishes of the submitters and simplified once again both technically and organizationally, according to a statement from ADC.
The five most important simplifications of the submission at a glance:
- Advertisements no longer have to be sent in the publication format.
- Files are checked before upload. Thus, the submitter now receives a hint about incorrectly formatted files before the upload.
- Save temporarily: An entry can now be saved directly after it has been entered on the mask and not only at the end of the entry process.
- Modifiable inputs after the upload are still the title of the work, the credits, the short description and new: the number of parts. Further parts of the submission can still be added after an upload.
- Only a few relevant mandatory credits (for example, principal, major contributor, or category-specific credits) are still requested. All other credits can be provided by the submitter voluntarily and at their own discretion. The credits Creative Direction (CD), Art Direction (AD) and Text are one team and will stand together in the future.
The ADC Mediathek, introduced last year, is a particularly useful submission tool again this year, according to ADC. All files (image, audio or film files) already uploaded in the Upload Manager are stored in the Media Library and can be reused - without having to upload them again - for further submissions in other categories of the ADC Competition 2012.
The deadline for entries from 2011 is January 17, 2012, for works from January 2012 is February 07, 2012. The early bird discount of 10 percent on the entry fees in the respective categories is valid until December 20, 2011. Each submitted work will be discussed and evaluated live on site by a jury consisting of over 300 ADC members and will be presented in the large exhibition during the ADC Festival 2012 from May 09 to 13, 2012 in Frankfurt am Main.
