ADC gilds top vintage
As every year, the members of the Art Directors Club Switzerland (ADC) have judged the advertising of the past year and awarded prizes to the best of it. And much of it is top-notch, with seven gold awards this year. The big winners are the work for Fleurop by the Walker advertising agency with no fewer than five gold awards. Publicis is Agency of the Year.
As every year, the members of the Art Directors Club Switzerland (ADC) have judged the advertising of the past year and awarded prizes to the best of it. And much of it is top-notch, with seven gold awards this year. The big winners are the work for Fleurop by the Walker advertising agency with no fewer than five gold awards. Publicis is Agency of the Year.
The ADC writes about the Fleurop spot: "This is not just advertising, but emotion that, cleverly conceived, touches the heart". Fleurop's "Wedding Day" is also counted by the club as one of the big favorites at the major international festivals. Walker won more gold with the Mother's Day campaign "Time to forgive her" and received two more gold cubes each in the "Film" and "Ads" categories. But that's not all: Walker also won gold in the "Illustration" category. Another gold for Walker was the Amnesty poster campaign "Not here, but now" in the "Outdoor advertising" category.
2006 is a top Swiss year, especially in film. The third film gold went to Wirz for the "Fotograf" spot, which has already won several international awards. Gold in the overall campaign category went to the courageous Mount Everest wannabe climber Mary Woodbridge for the client Mammut from the Spillmann/Felser/Leo Burnett agency. The clever linking of media channels was particularly praised in this case.
9x silver for work at an international level Even though seven gold cubes were awarded this year, this should not detract from the performance of the work awarded silver. On the contrary: the vintage was so strong that the silver can also be classified as a high distinction at an international level.
Category Advertisements: "Row of teeth for Suva by Ruf Lanz
"French fries" for Hakle by Spillmann/Felser/Leo Burnett
"Wooden blocks" for Pastorini from Publicis advertising agency
Outdoor advertising category: "Wooden blocks" for Pastorini by Publicis advertising agency
"MS interruption of the nerve pathways" by Advico Young & Rubicam
Film category: "10 Köpfe" for the Schauspielhaus Zurich by Publicis Werbeagentur
Direct advertising/POS category: "Star applications" for Energy Zurich by Ruf Lanz "Duck washing program" for M-Electronics by Euro RSCG Switzerland
Design category: "Fleurop Annual Report" by Walker Werbeagentur
Press Prize and Agency of the Year A jury of five editors-in-chief from well-known newspapers met again under the patronage of Publicitas. It awards the Press Prize for an outstanding print campaign from the point of view of newspaper editors. This year, Ruf Lanz won with its Hyunday advertisement.
Like other advertising festivals, the ADC honored the Agency of the Year for the first time this year - sponsored and additionally rewarded with participation in the next Cannes Lions Week by Cinecom. Agency of the Year is awarded to the agency that wins the most ADC awards according to a weighted ranking, with 1 point being awarded for each shortlist position, 2 for bronze, 3 for silver and 4 for gold. This year, the advertising agency Publicis won the race with 57 points.
The ADC writes about the Fleurop spot: "This is not just advertising, but emotion that, cleverly conceived, touches the heart". Fleurop's "Wedding Day" is also counted by the club as one of the big favorites at the major international festivals. Walker won more gold with the Mother's Day campaign "Time to forgive her" and received two more gold cubes each in the "Film" and "Ads" categories. But that's not all: Walker also won gold in the "Illustration" category. Another gold for Walker was the Amnesty poster campaign "Not here, but now" in the "Outdoor advertising" category.
2006 is a top Swiss year, especially in film. The third film gold went to Wirz for the "Fotograf" spot, which has already won several international awards. Gold in the overall campaign category went to the courageous Mount Everest wannabe climber Mary Woodbridge for the client Mammut from the Spillmann/Felser/Leo Burnett agency. The clever linking of media channels was particularly praised in this case.
9x silver for work at an international level Even though seven gold cubes were awarded this year, this should not detract from the performance of the work awarded silver. On the contrary: the vintage was so strong that the silver can also be classified as a high distinction at an international level.
Category Advertisements: "Row of teeth for Suva by Ruf Lanz
"French fries" for Hakle by Spillmann/Felser/Leo Burnett
"Wooden blocks" for Pastorini from Publicis advertising agency
Outdoor advertising category: "Wooden blocks" for Pastorini by Publicis advertising agency
"MS interruption of the nerve pathways" by Advico Young & Rubicam
Film category: "10 Köpfe" for the Schauspielhaus Zurich by Publicis Werbeagentur
Direct advertising/POS category: "Star applications" for Energy Zurich by Ruf Lanz "Duck washing program" for M-Electronics by Euro RSCG Switzerland
Design category: "Fleurop Annual Report" by Walker Werbeagentur
Press Prize and Agency of the Year A jury of five editors-in-chief from well-known newspapers met again under the patronage of Publicitas. It awards the Press Prize for an outstanding print campaign from the point of view of newspaper editors. This year, Ruf Lanz won with its Hyunday advertisement.
Like other advertising festivals, the ADC honored the Agency of the Year for the first time this year - sponsored and additionally rewarded with participation in the next Cannes Lions Week by Cinecom. Agency of the Year is awarded to the agency that wins the most ADC awards according to a weighted ranking, with 1 point being awarded for each shortlist position, 2 for bronze, 3 for silver and 4 for gold. This year, the advertising agency Publicis won the race with 57 points.
