ADC: New CEO and new competition design
The Art Directors Club for Germany is starting the next award season with a completely revised competition concept. In addition, following the surprising resignation of ADC Board Spokesman Amir Kassaei, the course has been set for a fresh start in the spokesperson's office.
The new competition model is intended to highlight the diversity of creative disciplines in the changed media landscape more clearly. In future, there will be 138 different categories instead of the previous 46. These are arranged below an eight-pillar model, which in turn consists of 26 competition divisions and the aforementioned 138 categories. In this model, advertising will only make up one area. The other seven competition pillars are dialog marketing, digital media, design, editorial, spatial staging, holistic communication and generic craft. The latter is being introduced from scratch and is intended to recognize individual craftsmanship in the development of communication campaigns.
The modified concept is intended to take greater account of the club's broader opening to disciplines beyond traditional advertising. In future, there will also only be seven award categories instead of the current 37. And from next year, winners will no longer have to pay for publication in the ADC book.
With the unanimous support of the entire Executive Board, Jochen Rädeker, head of the Stuttgart-based design agency Strichpunkt, is running for the position of Executive Board Spokesperson at the members' meeting on November 7. The election should go smoothly for Rädeker. This is because he has the Board's united support. In an interview with Horizont.net, Rädeker said that he was not running to succeed Kassei, but rather for the position of spokesperson in a newly defined ADC. The quintessence of his program: the club of advertisers is to become a club of creatives, in which all communication disciplines - for example digital, communication in space and others - are reflected both in the competition and in the board structure.
The modified concept is intended to take greater account of the club's broader opening to disciplines beyond traditional advertising. In future, there will also only be seven award categories instead of the current 37. And from next year, winners will no longer have to pay for publication in the ADC book.
With the unanimous support of the entire Executive Board, Jochen Rädeker, head of the Stuttgart-based design agency Strichpunkt, is running for the position of Executive Board Spokesperson at the members' meeting on November 7. The election should go smoothly for Rädeker. This is because he has the Board's united support. In an interview with Horizont.net, Rädeker said that he was not running to succeed Kassei, but rather for the position of spokesperson in a newly defined ADC. The quintessence of his program: the club of advertisers is to become a club of creatives, in which all communication disciplines - for example digital, communication in space and others - are reflected both in the competition and in the board structure.
