ADC judging 2009: Two times gold and eleven times silver
Once again, the members of the Art Directors Club have honored the best Swiss advertising of the past year. Gold went to «Babuschka,» an ad campaign by the Sonntagszeitung, as well as to «Stop Slavery» by Amnesty International. SFLB was named Best Agency, ahead of Ruf Lanz and the Y&R Group. The big picture.
The members of ADC Switzerland have spoken: Out of 773 advertising works submitted for 2008, 137 made the shortlist, 44 were awarded bronze, eleven silver and two gold. ADC explains the decline in entries of around 30 percent compared to 2007 with the financial and economic crisis, which has curbed the "production" of advertising. For this reason, fewer awards were presented in 2008 than in 2007, but the number of entries was roughly the same.
Gold went to "Babushka," an ad campaign for the Sonntagszeitung (Y&R Group Switzerland), and to "Stop Slavery" from Amnesty International (Walker). Agency of the Year is Spillmann/Felser/Leo Burnett, just ahead of Ruf Lanz and Y&R Group Switzerland. The traditional Press Award went to Wirz Werbung for the egg ads in the Sonntag newspaper.
Gold went to "Babushka," an ad campaign for the Sonntagszeitung (Y&R Group Switzerland), and to "Stop Slavery" from Amnesty International (Walker). Agency of the Year is Spillmann/Felser/Leo Burnett, just ahead of Ruf Lanz and Y&R Group Switzerland. The traditional Press Award went to Wirz Werbung for the egg ads in the Sonntag newspaper.
- - Golden dice - -
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"Babushka", an advertising campaign of the Sonntagszeitung, implemented by Y&R Group Switzerland ADC comment: "For many years, what was sorely missed is now finally being revived at the highest level with 'Babushka' for the Sunday paper: The intelligent, entertaining, apt advertisement for a medium." Subject soldier Subject Putin Subject child Bush subject |
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"Stop Slavery" by Amnesty International in the Direct Mail/POS/Events category by Walker Advertising Agency. ADC comment: "'Stop Slavery' in turn impressively demonstrates how a big impact can be achieved in the new media channels with the least amount of resources but the maximum dose of amazing idea." Ebay page Pop-up |
- - Silver dice - -
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"Kein & Aber" by Walker Advertising Agency (category ads) Subject tip Subject Sex |
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"Sanitas Troesch image campaign" by Ruf Lanz (category ads) Forest subject Subject meadow Subject snow |
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"Tagesanzeiger 100 posters to stay with" by Spillmann/Felser/Leo Burnett (category posters) First poster Poster in between Last poster |
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"SonntagsZeitung Babuschka" by Y&R Group Switzerland (category posters) Subject soldier Subject Putin Subject child Bush subject Film |
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"SonntagsZeitung Bush" by Y&R Group Switzerland (Film category) Sequence Bush |
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"Studio Achermann Snow Mann" by Studio Achermann (category Design) Subject 1 Sujets Sujets |
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"Zeiss Calendar" by Studio Achermann (category photos/illustrations) Subject 1 Subject 2 Subject 3 Subject 4 |
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"Art Poster Gallery Cezanne" by Publicis advertising agency (Digital category) Article 20Minutes Youtube video (screenshot) Shield |
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"Amnesty Stop Slavery" by walker advertising agency (Digital category) Ebay page Pop-up |
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"Metrographen relocation film" by metrographen gmbh (category low'n'no budget) Screenshot |
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"WoZ buys UBS" by Spillmann/Felser/Leo Burnett (category overall campaign) WoZ takes over UBS 1 subscription = 1 share Only 1036 million |
- - Publicitas Press Prize - - -
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"Egg ads" for Sunday from Wirz advertising This year again, under the patronage of sponsor Publicitas, a jury of seven editors-in-chief of well-known press products met. They awarded the press prize for an outstanding campaign placed in the print medium from the point of view of papermakers. Klitschko Tarantino Amy |
- - The top ten advertising agencies 2008 - - -
Agency of the Year are actually two agencies: Spillmann/Felser/Leo Burnett and Ruf Lanz. Because both scored exactly the same number of points. But since there can only be one winner, there was an additional "Olympic" ranking, which is why Spillmann/Felser/Leo Burnett was named Agency of the Year. Nevertheless, the performance of the small agency Ruf Lanz is explicitly acknowledged, as it has maintained its position at the top of the Swiss creative field for years. And this in competition with much larger agencies. The Agency of the Year Award is presented by Publicitas Cinecom.
The title "Agency of the Year" is awarded to the agency with the highest award according to the weighted ranking. The following applies: Shortlist = 1 point, Bronze = 2 points, Silver = 3 points, Gold = 4 points.
The title "Agency of the Year" is awarded to the agency with the highest award according to the weighted ranking. The following applies: Shortlist = 1 point, Bronze = 2 points, Silver = 3 points, Gold = 4 points.
- - Special prices - -
Once again this year, ADC Switzerland invited renowned colleagues from the fields of strategy, consulting, media, direct marketing and realization to become collegial members and to serve on the jury. These collegial members have now awarded four special cubes from their own professional perspective for the third time in 2009.
In the Creative Strategy category
SonntagsZeitung Overall campaign by Y&R Group
In the Creative Campaigning category
Bindella Tanti Auguri overall campaign by walker advertising agency
In the Creative Production category
Hiltl Sound Designer Film by Ruf Lanz
In the Creative Media category
Amnesty International Online by walker advertising agency
