ADC: Is advertising a matter for the boss or not?
In collaboration with the Handelszeitung and Bilanz, the ADC is hosting a professional event on October 1, 2008, to address the question: «Is advertising a top priority, or is it better not to be?» Among those participating in the discussion are Swisscom CEO Carsten Schloter and FOPH Director Thomas Zeltner.
Together with the Handelszeitung and Bilanz, ADC is organizing a specialist event for managers on 1 October 2008 on the question "Is advertising a matter for the boss or not?". Swisscom CEO Carsten Schloter, Urs Berger, Managing Director of Mobiliar, Jura Managing Director Emanuel Probst and FOPH Director Thomas Zeltner will address the topic. The expert and panel discussion will be moderated by Martin Spieler, Editor-in-Chief of Handelszeitung, and Kaspar Loeb, CEO of Saatchi&Saatchi Simko. According to a press release on Wednesday, the results of a survey on who makes advertising decisions in companies will also be published for the first time. The event will take place at the Widder Hotel in Zurich and admission costs CHF 100.
