Active Mobile launches first Swiss cell phone photo novella

On April 3, Goldbach Media subsidiary Active Mobile launches the first multi-channel picture soap opera, or photo novella for short. The emotional picture story was launched via MMS together with Voice Publishing. The end customer price is 90 centimes per episode. Registration is done simply by cell phone by sending the code "welove" to the number 2020. Marketing is based on a powerful cross-media communication package that includes advertisements, TV and radio spots, a website, banner ads, newsletters. e-mail marketing, product and location placement as well as link and logo mentions. Three partners are also using the innovation and cross-media networking for their own brand communication: Nokia, Orange and Stimorol. The marketing offensive is supplemented by SMS competitions and voting.