Pickup signs as advertising media

Airport The new airport outlet at Zurich Airport offers top brands at low prices. Ruf Lanz has come up with an ingenious new advertising medium to draw the attention of passengers and airport visitors to this inexpensive shopping opportunity: the pick-up sign. You are greeted by elegantly dressed gentlemen holding up a name badge. Only it doesn't say Mr. Meier or Mr. Müller as usual, but Mr. Scrooge McDuck. Or Mr. Lidl. Or Mr. Aldi. In other words, names that are known for their pronounced thriftiness. It's clear that everyone takes a closer look at such names. And reads the actual advertising message underneath: The new airport outlet offers top brands at low prices.