ABB strengthens brand management
ABB appoints Nicolas Ziegler as Head Global Brand Management as of February 1, 2015. He succeeds Michael Pietig, who has taken over as Head of Strategic Communications for the innovative technology alliance with Solar Impulse.
Nicolas Ziegler will focus on the positioning, management and communication of the ABB corporate brand. This is part of the already communicated repositioning and realignment of ABB's corporate communications. Ziegler brings a wealth of experience in brand strategy and positioning from his previous career in consulting and management positions at major companies in several countries and sectors. His most recent positions include management roles at Metro, Pleon and BBDO Consulting. Ziegler holds a PhD from King's College London and a Masters Degree in Modern European Literature from Queen Mary & Westfield College (London).
"Thanks to his rich experience and substantial track record in various industries in the field of strategic brand management, Nicolas Ziegler is a key support for ABB to focus Global Brand Management more on strategic and business-oriented communication," says Christoph Sieder, Head of Corporate Communications at ABB.
