À la mode de Zimmermann

Column The editors-in-chief are with men
occupied, the newspapers phallogenic accordingly. High time therefore for
Hanna Bütler, Petra Hartmeier & Co.I am the little Derdiedas, the
Carpenter, and write something to you. A little ranking, that's for sure,
inexpensive, worth the effort, simply wonderful. Whereby: The topic around which
it goes, is worth writing for few: women! Gender - is that what
for dinner? No. You don't want to read any further? You think:
Women in the bosses' chairs, an age-old issue? Well, women,
Men, children, the vexed subject has been effectively for 10000 years
current.

Hanna Bütler? Petra Hartmeier? Erna De Schepper? Sounds
more interesting. And female bosses like these would make newspapers a
small and perhaps big difference in perspective and
Extending the range of topics. However, the newspapers and thus their content are
extremely phallogenic. This is also shown by the following insightful analysis
on the heterosexuality of editorial boards: From the major Swiss
newspapers, not a single title is edited by a female editor-in-chief.
responsible. None. In the more than 225 years of Swiss
print media history, there was just one bigdaily newspaper, the
was female-led: the Tages-Anzeiger under Esther Girsberger, from the
January 1, 1998 to the end of October 1999.

The editors-in-chief of regional newspapers today include just two
Women. The Zürcher Unterländer is headed by Editor-in-Chief Christine Fivian,
the Bieler Tagblatt has been under the
Lordship of Catherine Duttweiler. But otherwise - no
Women's responsibility, nowhere. It looks bad, very bad:
For this exclusive ranking, chief editors or
HR department of all print titles of Ringier, Tamedia, NZZ, Espace
Media and Le Temps for clear personnel information. As the only
However, Tamedia's Head of Communications Franziska Hügli submitted the
Numbers in. A woman, by chance? Anyway. The ranking
Thus, due to a lack of information from the media companies, the majority of
in diligent hand reading of the imprint.

The evaluation: Not a single Swiss newspaper has a
Women make up more than 50 percent of the workforce. A proportion of women in management of
The Tages-Anzeiger achieved 47 percent, thanks mainly to the
small departments in the back of the newspaper. The other titles
barely scratch the 20 percent curve. In addition, not a single foreign or
domestic department of the 16 titles examined is female-owned.
The economy department is also male nationwide without exception
managed. The women managers are mostly heads of the culture departments,
cultural agenda, life and sporadically science (NZZ and NZZaS).

The ranking is sobering, sure. But what's wrong with a male surplus
so bad? What do female bosses need in the first place? Women would
say: "In principle, there needs to be more diversity of viewpoints, more
Diversity! Two see, think, know, feel more than one. And the
The world consists at least of woman and man. If only men
topics, a men's newspaper for men also comes out.
Newspapers, blind in one eye, content in mono mode. We want
more. Not that writers with breasts are better. But just: different."
Dear women, you will never get anywhere with such votes of understanding, say
the fighters, and they are right. But also changed with
their struggle not really much. Crises are opportunities: Only with the
media crisis, the falling number of advertisements and subscribers grasp it
men, too: readers are readers, too, and possibly even more so
the more interested ones. But how do you win them over? That's what the NZZ asks
Felix E. Müller, for example, confessed at a panel discussion.
But: Don't ask, gentlemen, do! If you want readers, you have to
Get chief writers. It's that simple. Because what women find exciting
they know best themselves. That is simple biology. Men
are not women. Fortunately.

Incidentally, the weekly newspaper is running out of competition. The WOZ has a new
new dual editorship of Esther Banz and Susan Boos.
Women's cadre share of 100 percent, believe it or not! A
Sensation. Gold, silver and bronze therefore go to WOZ - because
Medals are awarded here, as in every discipline, only for genuine
Brilliant achievements. We have still forgotten one regular editor-in-chief:
the editor-in-chief of the Appenzeller Zeitung, Monika Egli. The province
is not usually where you would find it in Zurich, Bern or Basel.
suspected.

> Anita Hugi is a freelance journalist and member of the Presseladen Zürich.