a-b.ch and Phorbis: Annual report realized as a shopping bag for Migros
In 2009, Migros decided not to publish a printed annual report and instead relied entirely on the Internet. To draw its customers' attention to the website, a Migros shopping bag was repurposed as a condensed annual report.
Probably the world's first annual report in the form of a shopping bag, designed and realized by a-b.ch and Phorbis, has been hanging in all Migros stores since Tuesday. In addition to a few important key figures with color fields proportional to total sales and symbolic representations, headlines reveal a selection of events from the company's 2009 financial year. There is also a reference to the new online annual report - thus revealing the actual purpose of the bag.
Responsible at Migros: Reto Waidacher (overall responsibility), Markus Wanner, Rolf Mathys (Marketing). Responsible agencies: Bernhard Schmid, a-b.ch and Walter Stähli, Phorbis (idea, concept, realization and production). Print: Keller AG.
Responsible at Migros: Reto Waidacher (overall responsibility), Markus Wanner, Rolf Mathys (Marketing). Responsible agencies: Bernhard Schmid, a-b.ch and Walter Stähli, Phorbis (idea, concept, realization and production). Print: Keller AG.
