99 campaigns in the running for Swiss Effie

Never before have so many campaigns competed for the Swiss Effie Award for Effective Marketing Communication as in this year.

Never before have so many campaigns applied
for the Swiss Effie prize for efficient marketing communication, as in
This year: a total of 99 entries will be judged by the jury under the chairmanship of
Richard Kühn over the next few months, according to the industry association BSW. Most
Entries were received for the consumer goods/food category (21), followed by
Financial services (17), consumer durables (14), non-durable consumer goods
Food (13), media (11), non-profit organizations (11),
Services (10) and Trade (2). There were no participants in the
Category Capital Goods. The Swiss Effie 06 award ceremony in
Gold, Silver and Bronze will take place on March 23, 2006 in Zurich.

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