60 years of Ogilvy
After trying his hand at being a chef, a sales representative, a diplomat, and a farmer, David Ogilvy embarked on a completely new career at the age of 38: as an advertising professional. More specifically, as a copywriter.
After trying his hand as a chef, salesman, diplomat and farmer, David Ogilvy started a completely new career at the age of 38: as an advertiser. More precisely, as an advertising copywriter. On September 23, 1948, he founded the agency Hewitt, Ogilvy, Benson & Mather in New York and over the years created numerous texts, slogans and headlines that have since become classics. These include his probably most famous headline for Rolls-Royce "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock".
60 years after the company was founded, over 15,000 employees in 120 countries celebrated the anniversary with a worldwide virtual party.
Another sentence, "Courage to innovate. Change is our elixir of life. Stagnation is our death knell", gives an idea of why David Ogilvy was so successful from the very beginning and why Ogilvy is still successful as a global agency network today.
60 years after the company was founded, over 15,000 employees in 120 countries celebrated the anniversary with a worldwide virtual party.
Another sentence, "Courage to innovate. Change is our elixir of life. Stagnation is our death knell", gives an idea of why David Ogilvy was so successful from the very beginning and why Ogilvy is still successful as a global agency network today.
