352 videos in one day of shooting: Corpmedia creates recruiting storyworld for ZHAW

The Zurich storytelling agency Corpmedia has implemented a completely modular Storyworld campaign for the ZHAW Food and Beverage Innovation degree program, in which more than 352 videos and photos with nine protagonists were created in just one day of shooting.

The basis for this is the award-winning Storyworld framework, which is fine-tuned in advance to include key messages and reusable topics. On set, an experienced team ensures authentic interviews, personal support and brand-appropriate staging so that the protagonists can really shine and convey their stories credibly.

According to Managing Director Timo Wäschle, the focus is on combining content production efficiently and empathetically; real emotions and a safe environment are crucial for recruiting and employer branding. The result is a ready-to-use evergreen content pool for a wide range of channels - from social media and internal communication to AI data enrichment. The "done-for-you" principle is particularly appreciated, whereby the communications department only takes on the selection and final review of the protagonists, while the rest is handled in a structured manner by the agency team.

The Sony Burano was used for the production in 8K, which is normally only used in cinemas, making the content particularly impressive and future-proof. The success is not only reflected in the content itself, but also in the high level of satisfaction of those involved, who report increased self-confidence and a more positive relationship with their own work. Due to its success, stories are now also being produced for other ZHAW degree courses using this principle.