220 pages of inspiration and ideas: Livique catalog further developed
The agency Ammarkt and the furnishing service provider Livique want to show how you can enhance your own home with individuality and style.
Because of the not entirely voluntary focus on one's own home in the last two years, furnishing has once again become much more important for many people. "It has become all the more important for us in this time to prove ourselves as a place of inspiration and ideas, and not simply a place where people buy furniture. And we can't prove our diversity and furnishing expertise better and more concentrated than with the 220-page catalog full of furnishing inspiration," explains Antonis Lambrinoudakis, Head of Marketing and Procurement at Livique. Accordingly, this year's catalog was once again strongly developed in this direction in cooperation with the agency Ammarkt.
Since the relaunch under the new brand just over 3 years ago, all indicators at Livique have been pointing in one direction only - upwards. Awareness has already risen sharply, thanks in part to the expansion of the marketing mix, which now includes not only promotion-oriented measures but also more brand-building elements such as TV advertising and trend magazines. And where it really counts - in terms of market share - Livique was able to make further strong gains.
Responsible at Livique: Oliver Roth (CEO/Head of Division Livique), Antonis Lambrinoudakis (Head of Marketing and Procurement), Melanie Stanelli (Head of Advertising).
Responsible at Ammarkt: Maurizio Galassi (CD), Sandro Tissi (AD), Elhan Abduli (graphics), Benji Vegezzi (text), Fabian Welz, Aline Gurzeler (DTP), Patrizia Galassi (MD), Patricia Meneghin, Pascal von Allmen (consulting).
Photography People: Yves Bachmann @Visualeyes International, Visualeyes (Production), Karin Frey (Styling)
Photography facility: Eugen Leu/Thomas Korak / Lorenz Cugini / Juliette Chrétien (Photography) Sabrina Zschenderlein, Alexander Wegner, Andri Müller (Styling)
