2009 will be great

Self-promotion is not necessarily the advertising industry's greatest strength. Once a year, however, we experience the big exception. That's when the postman surprises us almost daily with a firework display of creative greetings cards before the fireworks on New Year's Eve. Trimedia has set up its own domain for these optimistic greetings at www.2009-wird-von-uns-allen-besonders-viel-talent-fordern.ch. Others, such as Erdmannpeisker, Werbeanstalt and Unikat, have printed fashionable wearables ranging from socks to aprons. Cosmic had all its employees define their idea of happiness in a book. JWT+H+F also designed a special book with a treatise on the "brand care" of Santa Claus. Polyconsult wished us a "Wise Christmas" instead of just a white one with a booklet. Contexta taught us how to successfully interpret the stars. Walker also wished us every success for 2009 with an informative book and Publicis with a Christmas story in which a lion guards the manger. Spillmann Felser Leo Burnett also sent a nativity scene picture. The same as last year, because the agency "prefers to invest in customers" rather than Christmas cards. Despite everything, Neue Lgk with the attentive elk, Markus Cavegn, Brandezza with the festively alienated Tempo logo and Migros magazine with traces of Santa Claus in the snow continue to cultivate card art. Finally, on January 6, we were royally pleased with the cakes from Wapico and Numéro 10, and our joy at a concert will be classic thanks to Euro RSCG. And BSSM gave us the gift of joy for others in the form of flat soup as a symbol of their donation to Winterhilfe.
Advertising Week thanks you for all these and many more such creative wishes and looks forward to 2009 with optimism.