200 posters for the ADC Young Creatives Award
No winner was announced in the Posters category at the 2009 ADC Young Creatives Award, as the jury felt the ideas were not strong enough in terms of copy. Since APG, as a sponsor of the ADC Young Creatives Award, publishes the best poster design on 200 billboards, the jury decided to feature one of these designs on the billboards with a new headline.
The judging of the ADC Young Creatives Award, in which 75 works by renowned creatives were evaluated, took place in October 2009. The brief: advertise McDonald's "Good and Cheap" line. The result: two winners in the film category, one winner in the alternative media category and no winner in the poster category. This is because the jury found that although there were good ideas in the posters category, they were not enough in terms of text.
One work in particular stood out, which - with a better headline - would have been a winner. And because APG, as sponsor of the ADC Young Creatives Award, publishes the best poster work in 200 places, the jury decided to put this work on the billboards with a new headline. Here it is, the work by Julien de Preux and Michael Rieder, which can be seen this week and next in and around Zurich.
One work in particular stood out, which - with a better headline - would have been a winner. And because APG, as sponsor of the ADC Young Creatives Award, publishes the best poster work in 200 places, the jury decided to put this work on the billboards with a new headline. Here it is, the work by Julien de Preux and Michael Rieder, which can be seen this week and next in and around Zurich.
