15th International Advertising Film Festival from March 22 to 23.
Just one and a half months to go until the anniversary edition—and the program is set. To mark its 15th anniversary, the most popular advertising film festival in the German-speaking world is returning to its roots in the cinema.
There are many advertising film festivals - but the Spotlight concept is unique. Where otherwise the industry keeps to itself, here the consumer is literally in the driver's seat. Equipped with digital voting devices, the Spotlight audience awards its own prizes. And in this way, they show the expert jury, which judges separately, where the consumer's hammer hangs.
Two major competitions and three format categories: the festival challenges its audience and the expert jury of over 20 creatives in the voting - it shines a spotlight on all forms of current moving image communication. The festival comprises the Spotlight main competition for professionals and the refreshingly unconventional Spotlight Students competition for young talent. Entries can be submitted for both competitions in the categories TV & Cinema and Web & Mobile for advertising on the Internet and on cell phones. In addition, there is the prize for Best International Adaptation for professionals and, for the first time in 2012, the Cases category, in which not only commercials but also other cinematic advertising formats can be submitted and supplemented with accompanying information. This new category is judged exclusively by the expert jury. With the Spotlight Vision Award, the festival also created an extraordinarily forward-looking prize five years ago. The Spotlight science partner, Pforzheim University of Applied Sciences, provides its own jury, which analyzes the entire field of submissions and identifies the most visionary spot of the festival.
Submissions online at www.spotlight-festival.de. The registration deadline is February 3, 2012.
