14th Bern Marketing Day: "Paths to success"
At the Bern Marketing Day, the approximately 550 participants had the opportunity to learn from prominent speakers and guests about the factors that play a key role in a brand’s path to success.
Philippe Gaydoul talks about how to develop a brand into a premium brand
with the conference moderator Patrick Rohr. Gaydoul, who at the age of 28 has already won the Denner
Group, has owned the Swiss brand Navyboot, among others, since 2008. A brand does not have to appeal to everyone, but must position itself clearly, as the Berner Marketingtag association quotes him in a press release. The coffee brand Nespresso also has a strong ambassador: ladies' darling George Clooney. Marketing manager Sina Leemann gave an insight into the company's 25-year success story, citing "quality, continuous innovation and the experience" as the most important factors.
Michael Hengl demonstrated to the audience what "collective intelligence" is capable of. The owner of "1492 GmbH" has helped to initiate a cultural change and innovation leap at Nokia, as the association's press release explains. Hengl's message: "The results are better if you involve the masses or the team in the search for solutions." Hengl vividly demonstrated that the risk is worth it with an interactive game for the audience. They piloted a flight simulator as a collective. Michael Hengl's view of the future: "The use of collective intelligence is only just beginning. If it is used more intensively, the areas of responsibility of managers will change massively."
Geneva's pioneering winemaker Jean-Daniel Schlaepfer has a different background. The former lawyer and career changer was not afraid to break rules and taboos in order to realize his vision of top wines. His success has proved him right.
Bern Marketing Day
The Bern Marketing Day took place for the 14th time in 2010. The Bern Marketing Day Association is responsible for organizing the event. Its members are the regional clubs of Swiss Marketing, the Institute of Marketing and Management IMU at the University of Bern and the Department of Business and Administration at Bern University of Applied Sciences. The aim of the Bern Marketing Day is to provide practical know-how as well as food for thought, ideas and solutions on the topics of corporate management, marketing, sales and communication.
On November 2, 2011, the 15th Bern Marketing Day will be all about Switzerland. The event revolves around the questions: "What is it that makes Switzerland such a prominent presence all over the world? And why, with all this prominence, are we usually frighteningly reserved?" The Bern Marketing Day 2011 will explore these questions under the motto "Best of Switzerland".
with the conference moderator Patrick Rohr. Gaydoul, who at the age of 28 has already won the Denner
Group, has owned the Swiss brand Navyboot, among others, since 2008. A brand does not have to appeal to everyone, but must position itself clearly, as the Berner Marketingtag association quotes him in a press release. The coffee brand Nespresso also has a strong ambassador: ladies' darling George Clooney. Marketing manager Sina Leemann gave an insight into the company's 25-year success story, citing "quality, continuous innovation and the experience" as the most important factors.
Michael Hengl demonstrated to the audience what "collective intelligence" is capable of. The owner of "1492 GmbH" has helped to initiate a cultural change and innovation leap at Nokia, as the association's press release explains. Hengl's message: "The results are better if you involve the masses or the team in the search for solutions." Hengl vividly demonstrated that the risk is worth it with an interactive game for the audience. They piloted a flight simulator as a collective. Michael Hengl's view of the future: "The use of collective intelligence is only just beginning. If it is used more intensively, the areas of responsibility of managers will change massively."
Geneva's pioneering winemaker Jean-Daniel Schlaepfer has a different background. The former lawyer and career changer was not afraid to break rules and taboos in order to realize his vision of top wines. His success has proved him right.
Bern Marketing Day
The Bern Marketing Day took place for the 14th time in 2010. The Bern Marketing Day Association is responsible for organizing the event. Its members are the regional clubs of Swiss Marketing, the Institute of Marketing and Management IMU at the University of Bern and the Department of Business and Administration at Bern University of Applied Sciences. The aim of the Bern Marketing Day is to provide practical know-how as well as food for thought, ideas and solutions on the topics of corporate management, marketing, sales and communication.
On November 2, 2011, the 15th Bern Marketing Day will be all about Switzerland. The event revolves around the questions: "What is it that makes Switzerland such a prominent presence all over the world? And why, with all this prominence, are we usually frighteningly reserved?" The Bern Marketing Day 2011 will explore these questions under the motto "Best of Switzerland".
