128 different posters for Coop Bau+Hobby
To raise awareness of the Coop Bau+Hobby store in Arbon, the agency came up with a highly visible campaign at the airport: The creative team from Altenrhein designed 128 different posters.
As Eastern Switzerland depends on private transport and a car is often indispensable for shopping at Coop Bau+Hobby, the agency analyzed and evaluated the traffic flows in the catchment area. In three waves, the most important access roads were then covered with individual posters.
Responsible at Coop Bau+Hobby: Christoph Theler (Head of Coop Bau+Hobby), Stefan Schwär (Head of Communication/Advertising), Cécile Sprenger (Project Manager Advertising). Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Patricia Eugster (Consulting/Media).
