100 million individual cases
Parcel Mail A well-wrapped package featuring new designs was recently mailed by the Bern-based agency LangGysiKnoll.
ParcelPost LangGysiKnoll adds a whole new dimension to the existing ParcelPost campaign with new motifs A well-tied package with new motifs
The Bern-based agency LangGysiKnoll has recently given up its position. With it
ParcelPost is launching the continuation of its poster and print campaign.
The attractive "parcel route" image element from the
The advertising agency modernized the campaign in 2003.
appearance of the industry leader by means of a surprising new
Optics.
Since its successful introduction two years ago, the primarily
ParcelPost's image campaign aimed at business customers consistently
further developed. When the yellow parcel route made its debut
individually selected companies, it was expanded in the second
year have already been invested in companies in representative sectors.
In the current series, the focus has now shifted to more general aspects of life.
and business situations. Translated into a picture: the packages
fly purposefully through the open air for the first time.
During the development of the new creative concept, the
The challenge is to maintain the customer-oriented image of PaketPost
with the innovative and
modern range of services. In the
solution CD Text Daniela Jakab and her team have found the
multiplied and detached from the ground, "which creates a dynamic
and futuristic look", as CD Art Jean-Marc
Demeulemeester says.
"Over 100 million parcels per year - and yet it's always
simpler", says the text. Two further versions bring the
packages closer to people with the statement: "... and we treat
each as a unique piece" or "... we know from everyone where it is currently
is." In the picture, a customer picks his personal package directly
from one of the transportation routes.
The Bern-based agency LangGysiKnoll has recently given up its position. With it
ParcelPost is launching the continuation of its poster and print campaign.
The attractive "parcel route" image element from the
The advertising agency modernized the campaign in 2003.
appearance of the industry leader by means of a surprising new
Optics.
Since its successful introduction two years ago, the primarily
ParcelPost's image campaign aimed at business customers consistently
further developed. When the yellow parcel route made its debut
individually selected companies, it was expanded in the second
year have already been invested in companies in representative sectors.
In the current series, the focus has now shifted to more general aspects of life.
and business situations. Translated into a picture: the packages
fly purposefully through the open air for the first time.
During the development of the new creative concept, the
The challenge is to maintain the customer-oriented image of PaketPost
with the innovative and
modern range of services. In the
solution CD Text Daniela Jakab and her team have found the
multiplied and detached from the ground, "which creates a dynamic
and futuristic look", as CD Art Jean-Marc
Demeulemeester says.
"Over 100 million parcels per year - and yet it's always
simpler", says the text. Two further versions bring the
packages closer to people with the statement: "... and we treat
each as a unique piece" or "... we know from everyone where it is currently
is." In the picture, a customer picks his personal package directly
from one of the transportation routes.
Powerful subjects
In collaboration with the photographers and post-production specialists
Scheffold & Vizner has developed LangGysiKnoll for the market leader in the
parcel forwarding company realized three visually stunning shots: While in the subject
"Altstadt", the emphasis is more on small businesses and private everyday life,
the "Business" theme shows an ultra-modern business environment. With
impressive scenery, the "Mountain" theme rounds off the series. The new
ParcelPost's image advertising appears widely distributed in the Swiss
press landscape and at numerous poster sites.
Andreas Panzeri
