10 years Festi'neuch

Four days of rock-folk, reggae, electro and world music are on the program at Festi'neuch. The festival in Neuchâtel runs from June 3 to 6 and is celebrating its 10th anniversary this year. The event started in an ice rink and later developed into a real open-air event. The festival site is located directly on the lake and promises a unique atmosphere for hopefully hot summer nights. Last year, 30,000 visitors came to the Festi'neuch to find out about the latest trends in music. The festival is organized by around 70 volunteers and implemented by the Festi Concept association. Around 1,000 helpers are needed for the four concert stages over four days. The target audience is people between the ages of 18 and 35, mainly from the canton of Neuchâtel. In this anniversary year, however, the event will also be publicized more widely throughout the country. The Cosmic Romandie agency has been entrusted with this comprehensive advertising and the new overall image. Suzanne Scherer from Cosmic in Neuchâtel is delighted that the collaboration is set to last at least three years. The communication concept with a new visual identity won over the festival organizers in a pitch. Posters, advertisements, the concert program as well as flyers and many other advertising materials from T-shirts to sticker tattoos and drinking cups were developed.
Andreas Panzeri