10 out of 86

Generic advertising The jury has chosen the winners of the "Only an ad can do that" competition. For the second time, young creatives rather than established advertising agencies were invited to take part in the Swiss press competition "Only an advertisement can do that". "The ideas were almost more intellectual. The young talents are in no way inferior to their predecessors," says project manager Pepi Burch from the Swiss Press Association. "Although it gets more difficult every year, the tasks have been mastered excellently," says a delighted Toni Vetterli, Head of Marketing. 86 works were submitted by young creatives born up to 1978 - eight more than last year. Ten subjects will now be printed in millions of copies in almost all Swiss print media over the course of the year. At the end, the public will vote for the best advertisement. An expert jury has already selected the ideas of Isabelle Hauser, Martin Arnold and Beni Haslimeier for participation in the final at the bestYet in Paris.   
Andreas Panzeri