Zukkihund takes over Migros Twitter channel
As part of the «I Am a Migros Owner» campaign, Migros is handing over management of its company Twitter account to actual Migros owners. Rafi Hazera was the first to let loose as Zukkihund.
So this is what it sounds like when a Twitter account is hacked in a planned way. Migros took a chance and gave the company's own Twitter channel to Rafi Hazera, better known as Zukkihund. "Because Migros belongs to the people, everyone can have a say. This also applies to the Twitter channel," explains media spokeswoman Martina Bosshard.
Rafi Hazera tweeted the agreed number of 28 posts in the afternoon in less than an hour.
- Migros (@migros) February 6, 2018
"He came up with his tweets completely on his own," the Migros team reveals. "We gave him a great deal of creative freedom there." You could almost guess that when you read the following tweet, for example:
Melectronics. Just the name. You had a bit of imagination back then.
"Hey chum mer mached e einfach es M vor 'Electronics'!"
"Meili idea, Heinz! Before everything!"
"Mobercool!"
Dutti would mummify in his grave.- Migros (@migros) February 6, 2018
But self-irony has never hurt good advertising, as we all know. According to the Migros team, the majority of reactions from the Twitter community were positive. So hats off to Migros for the creative idea. And many thanks @zukkihund for the entertaining hour in the afternoon! (ank)
