Too sweet is not the solution either
At least when it comes to cider, sweeter isn't necessarily better. A commercial by BBDO sums it up perfectly.
The Rockshore Apple Cider lager stands out for not being too sweet. Because: Who orders cider, does not want to drink sweet cider. And anyway: no one needs it to be too sweet. BBDO Dublin illustrates this with a spot set in a beautifully located pub garden. Like something out of an Irish picture book. But the knitting with which the young man surprises his three friends would really not have been necessary. Too sweet! Too much of a good thing. Better to sit and enjoy the view. And this alone would be worth a trip - the spot could also be co-financed by the Irish tourist office.
