Last but not least: Display in Indian newspapers and magazines

An e-mail that was incomprehensible at first glance landed at Werbewoche on Wednesday. Only after clicking on the link provided did it become clear: it was about publisher marketing. The advantages of advertising in various Indian newspapers and magazines are to be made palatable to the Swiss market. Unfortunately, even in the globalized world, understanding still works via language and translation programs should be avoided at all costs when trying to attract advertisers. Because this is how it comes out: "Inexpensive advertising will benefit almost all types of business, seeking new markets for their products & services. Above all, what matters most is the HUGE Indian market, you tap into this cost, this brings you all the benefits of mass bringing to market campaign; advantage of mass marketing is simply you get an opportunity to sell your products in large volumes where even in small margins of profit, can grant huge profit. The businesses looking for new & so far new uncharted markets can look for Indian market. It has a population of over a billion people. An all issue campaign in a prominent Indian newspaper, has the potential of reaching out to the maximum number of people, & can cover a large number of important cities & administrative districts, covering an entire area."