Last but not least: Youtube advertising is annoying
It’s becoming increasingly difficult to watch YouTube videos without being interrupted by annoying ads. Burger King has made this the focus of its own annoying YouTube ad—and for once, it’s actually entertaining.
Advertising on YouTube is very effective, especially when it comes to younger target groups. The problem: they hate it. Burger King has recognized this and responded with a self-deprecating campaign. The result is a success. The Burger King ad offers YouTube visitors what they were looking for on the platform: entertaining entertainment, a surprise effect and a few laughs. Unfortunately, it only works the first time. (sis)
