Last but not least: Youtube as inspiration
A cat food manufacturer relies on what cat lovers around the world love on YouTube for its online commercial.
Funny cat videos make up a considerable proportion of the content on YouTube and are extremely popular - much more popular than any cat food advertisement. The cat food brand Felix was obviously inspired by such amateur videos for its latest online ad. There is still room for improvement in the implementation: the video is too scripted and unfortunately cannot hold a candle to some Youtube cat videos in terms of the Jö factor. But the approach seems promising. (sis)
