Last but not least: What a bus ride is good for
As a commuter, you spend a lot of time on public transport every day. Time that you would like to put to good use.
The campaign by Canadian agency LG 2 gives Quebec City's bus network a fresh image in various short commercials. The agency sees the strength of public transport not only in the fact that it transports us from A to B efficiently and in an environmentally friendly way. It is also the fact that during a long bus ride you can thoroughly reflect on the events and decisions of the day. It's quite possible that after an extended journey home, you suddenly want to invest the next bonus in something completely different. (sis)
