Last but not least: WOZ advertises with crisis-suitable cheap mails
In its latest issue, the weekly newspaper WOZ devotes 28 pages to the media crisis. To make the topic appealing to journalists while keeping the campaign as crisis-proof as possible, the advertising team at SFLB came up with a particularly cost-effective campaign.
In keeping with the theme, what was possibly the cheapest direct mail campaign of all time was produced. They used homemade postcards made from used Crissini packages, pizza boxes, and other recycled cardboard. They definitely saved on materials. It remains unclear, however, why the mailing was sent via A-Mail. B-Mail would have done just as well…
Responsible at the weekly newspaper: The WOZ Collective. Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann, Pablo Schencke, Martin Spillmann (Creative), Mirjam Eberle (Consulting).
