Last but not least: Welcome to the company of the uncompromising
The task of the Society of the Uncompromising is to track down men who are worthy of Wiser's Canadien Whiskey. If they applaud, you've made it.
If the men applaud, you're in and can treat yourself to a glass of Canadian whiskey with a clear conscience. The latest commercial shows a man who is briefly left standing in front of a store by his girlfriend with her handbag. He then does what a real man should do ... and is promptly inducted into the "Society of uncompromising men".
Take a look at other Wiserhood spots:
