Last but not least: How advertising works
Harvey's owner thinks Harvey's favorite stuffed animal, Rabbit, is gross and wants to throw it away. At the last second, Harvey tries to save Rabbit from certain death—with the help of a TV commercial.
The TV commercial shows in a touching way how Rabbit became Harvey's best friend. And lo and behold: the little film has an effect, Harvey's master doesn't have the heart to throw the stuffed animal in the garbage can.
Thinkbox, the marketing organization of British commercial TV broadcasters, is thus demonstrating, according to Wuv.de the effectiveness of good TV commercials. The work comes from the agency The Red Brick Road.
Incidentally, Harvey already has his own Facebook presence - the likeable terrier already has over 18,500 fans.
