Last but not least: How iPhone and Facebook are dividing society
The iPhone is a huge hit in Switzerland, too. And thanks to the new Kommtech study, we now know who the device has to thank for its success—namely, bosses, executives, and high earners. The situation is exactly the opposite when it comes to social networks.
16% of managers, but only 5% of the population as a whole, cite the iPhone as their most frequently used cell phone. More than half of the users of this device also have a monthly income of over CHF 9,000. Clearly a matter for the boss, the iPhone.
The situation is different with Twitter, Facebook and the like. Certain groups such as journalists, IT companies or companies from the Internet and social media environment have long been active on social media. But if you search for traditional companies on Twitter or Facebook, you still come across a sparsely populated community. Matthias Lüfkens, Head of Communications at the World Economic Forum Wef, doesn't like this at all - at this year's E-Day, he wants to address precisely these traditional entrepreneurs and dispel unfounded fears of contact. Lüfkens told Pressetext that a professional presence on social networks is standard today. This is something that every managing director, every boss has to do themselves and not hand over to media departments. Maintaining the Twitter channel or Facebook page takes no longer than half an hour and should be part of the compulsory program every morning, just like looking at the newspaper. That's right. Twitter away, bosses and managers. And buy your iPhones, common people. Down with the two-tier society!
The situation is different with Twitter, Facebook and the like. Certain groups such as journalists, IT companies or companies from the Internet and social media environment have long been active on social media. But if you search for traditional companies on Twitter or Facebook, you still come across a sparsely populated community. Matthias Lüfkens, Head of Communications at the World Economic Forum Wef, doesn't like this at all - at this year's E-Day, he wants to address precisely these traditional entrepreneurs and dispel unfounded fears of contact. Lüfkens told Pressetext that a professional presence on social networks is standard today. This is something that every managing director, every boss has to do themselves and not hand over to media departments. Maintaining the Twitter channel or Facebook page takes no longer than half an hour and should be part of the compulsory program every morning, just like looking at the newspaper. That's right. Twitter away, bosses and managers. And buy your iPhones, common people. Down with the two-tier society!
