Last but not least: How Greenpeace advertises with the oil spill
Greenpeace seems willing to use any means necessary to promote the switch to renewable energy. An image of the sinking Deepwater Horizon oil rig is now being used in an ad. «Just as safe as our nuclear power plants,» it reads.
The oil disaster in the Gulf of Mexico is stirring up emotions. So why not profit from it and use the event for an attention-grabbing ad? The connection is easy to find: The safety promises propagated before the disaster by those responsible for the oil platform and those of the operators of local nuclear power plants are identical. Both sell (or sold) their form of energy generation as safe. And now we have seen what can happen... Of course, it is difficult to deny the parallels. But the question arises as to whether it is appropriate to use the drama of the event for advertising purposes. Simple and effective - is that enough justification?
The advertisement was designed by Startbahnwest and appeared full-page in the Sonntagszeitung, the NZZ am Sonntag and the Monday edition of 20 Minuten.
The advertisement was designed by Startbahnwest and appeared full-page in the Sonntagszeitung, the NZZ am Sonntag and the Monday edition of 20 Minuten.
Responsible at Greenpeace: Swati Jangle (Marketing Communications Manager), Alexander Hauri (Climate Campaigner). Responsible at Runway West: Rüdiger Flothmann (CD), Gesine Dittrich (AD), Dominique Wirz (text).
