Last but not least: Like a fist in the eye
In Brazil, an extremely successful campaign is being launched to combat domestic violence against women.
Minha Melhor Semana is a Brazilian service that - for a fee - sends women "survival packages" with goodies from all areas just in time for their period. Hygiene articles, painkillers, sweets, handwritten Greeting cards with nice words - something like that (Google Translate is on strike at the moment - if you speak Portuguese and have any objections: go ahead!) Whether this is a good business model is written in the (female) stars. What is more obvious, however, is that the campaign that Minha Melhor Semana has recently launched to combat domestic violence is an unqualified success. It was created by the Bolero agency. A graphic treat with good texts - advertising heart, what more could you want... (hae)
"The mouth is all mother - the eyes are all husband."
"In good times and bad. Unfortunately, after a while, only the second part of the vow was kept."
"The greatest pain is not when you give birth to a son. It's when he decides to take after his father."
"There are women who suffer from a slightly different kind of claustrophobia. It's not rooms that confine them. It's their partners."
