Last but not least: How Beachbody advertising triggered a shitstorm

The ASA has launched an investigation into the campaign, which features posters showing a scantily clad, slim woman in a bikini. The model on the posters asks the question: "Are you beach body ready?" ("Do you already have your beach body?"). The posters will come down in the next three days, the ASA announced, citing concerns about weight loss promises in the advertising. The campaign "cannot appear again in its current form". The bone of contention is the "social irresponsibility" of the campaign. Among other things, the investigation that has been launched is intended to clarify whether the campaign is socially irresponsible. According to the authority, it is in contact with the provider Protein World and has also discussed the campaign with the company.

Previously, numerous posters were displayed in subway stations and trains in the British capital. They had annoyed many passers-by. According to the ASA, it received 360 complaints. Critics said that the advertising was sexist and degraded women to the status of objects. According to Charlotte Baring, who started an online petition for the removal of the posters, many people felt physically inferior in the face of the posters. Next Saturday, all opponents of the advertising wanted to show off their beach bodies in London's Hyde Park - in clothes they feel comfortable in.
Protein World's head of marketing, Richard Staveley, told ITV that the campaign simply asked women if they had achieved their goals. He said the company had even received a bomb threat because of the campaign.

However, there is now good news for Staveley: the matter has already been reported on numerous platforms - in addition to the Guardian was also a contentious issue in the Mirror to find. Countless other platforms reported on the posters and a demo taking place in Hyde Park. But what really caught the eye was how the manufacturer reacted to an impending shitstorm (uma/SDA):

Teaser image: Mashable.com