Last but not least: Advertising to make you cry
If an advertisement crosses a certain threshold of stupidity, you can defend yourself with a clear conscience. That’s exactly what happened recently in Berlin.
Advertising likes to cement unrealistic gender stereotypes. Not only images of women, but also images of men from the day before yesterday are nurtured in this way. With the inane slogan "Real men don't cry. Unless they become champions", the shower gel brand Right Guard wants to make an impression on the men of creation. The testimonial is footballer Bastian Schweinsteiger, who not only cries after victories, but also after defeats. No wonder: "Men cry, just like women - from sadness and pain, from joy, emotion or anger" (Focus.de). Although less often: a woman cries 30 to 64 times a year, a man only six to 17 times. And if they do, then only for two minutes (woman: six minutes). These differences do not change the stupidity of the campaign. All the better if someone takes the trouble to punish them on the spot. (hae)
Image source: Notesofberlin.com
