Last but not least: Advertising makes children fat
Watching too much TV makes kids fat. Until now, that was as certain as death and taxes. Nonsense! As U.S. researchers have now discovered, watching TV for long periods of time cannot be blamed for children gaining weight. The culprit is inappropriate content—first and foremost, of course, advertising. Advertising for unhealthy food.
As the study shows, hours of commercial-free television or the consumption of DVD films are no guarantee that young viewers will become fat. However, there is a clear correlation between the consumption of commercial television and an increased body mass index (BMI). Children who are exposed to too much commercial television are more likely to suffer from obesity. This is because they are mainly exposed to advertising for sugary breakfast cereals, snacks, fast food and even worse things. The conclusion should be clear: an advertising ban is needed. Or even better, or much more effective: sweets and other fattening foods should be banned altogether!
