Last but not least: Commercial break, hurray!
Commercial breaks—what a nuisance! They always pop up at the worst possible moment and seem to go on forever. No one really wants to watch them. Wrong—that’s not entirely accurate. The widespread assumption that people only reluctantly put up with commercial breaks has recently been disproved.
record programs and then consume them without commercial breaks. Digital video recorder (DVR) manufacturers launched their devices on the market with this argument, which led to many advertisers, broadcasters and customers worrying whether the commercials would be watched at all. Now the US media research institute Nielsen has given the all-clear: almost half of those who watch TV programs on the DVR still consume the advertising.
There are various explanations for the unexpected usage behavior of viewers: One possibility is that the television viewer is a passive user who does not want to intervene in the action. An alternative is, of course, that people naturally have a need for a break. Also conceivable - habit. The consumer has learned to deal with the commercial breaks and can no longer do without them, as they use them to get a cold beer or potato chips in the kitchen, for example. Whereby the latter of course also makes the advertising effect impossible...
There are various explanations for the unexpected usage behavior of viewers: One possibility is that the television viewer is a passive user who does not want to intervene in the action. An alternative is, of course, that people naturally have a need for a break. Also conceivable - habit. The consumer has learned to deal with the commercial breaks and can no longer do without them, as they use them to get a cold beer or potato chips in the kitchen, for example. Whereby the latter of course also makes the advertising effect impossible...
