Last but not least: Commercial break
Kitkat gives English TV viewers a 30-second breather in the middle of the commercial break.
The slogan "Have a break, have a Kit Kat" is constantly opening new advertising doors for agencies around the world. We recently reported here For example, the Colombian poster that gave the viewer a break with a back massage. Real relaxation instead of advertising promises. JWT London now also offers this and shows 30 seconds of gray in the "Christmas break" spot... the production costs for this campaign were probably kept within manageable limits by TV standards. (hae)
