Last but not least: Advertising with Al Gore
Sunday marked the kickoff of the 54th Cannes Lions International Advertising Festival. Speakers will include Manchester United and Al Gore, among others. Will Cannes attendees now become dribbling climate activists?
The 54th Cannes Lions International Advertising Festival kicked off on Sunday. Visitors to the festival can not only view the 25,660 works submitted, hope to win one of the coveted Lions or attend one of the numerous parties. There are also workshops on offer. As the organizers announced last week, speakers for these events include Manchester United and Al Gore. So until the end of the festival on June 23, those staying at home can ask themselves whether the Swiss advertisers will not only return home with new inspiration in their heads and Lions in their luggage, but also dribbling and protecting the climate.
