Last but not least: Advertise until the police arrive
The recipe for an effective guerrilla campaign: take a few beautiful women, dress them up in sexy lingerie and have them march down a red carpet on Zurich's Bahnhofstrasse. Little effort, huge attention - at least until the police arrive.
Just don't be stingy with the charms. This or something similar could be used to describe the latest guerrilla campaign that caused a stir on Zurich's Bahnhofstrasse last Saturday. Eight young women in sexy lingerie walked down a specially laid out red carpet and handed out flyers for a new online erotic store. The police were not long in coming and put a stop to the goings-on. Although the initiator of the advertising campaign, Purple Erotic owner Pascal Minder, had to pay a fine of several hundred francs for the intermezzo, the overall benefits are likely to far outweigh the costs. Of course, the police are also aware of this. The fine is disproportionate to the advertising attention, according to media manager Marco Cortesi in an interview with the free newspaper 20 Minuten. The onlookers seemed to like it. Some shouted "hot ass", others filmed the show run with their cameras. The viral effect was probably guaranteed.
(Image source: 20 Minuten)
