Last but not least: Advertising icon in dungarees

"Ariel in the main wash" was her catchphrase. She wore dungarees, a white peaked cap and a red and white checked shirt. Johanna König achieved fame as the advertising character Klementine in the detergent commercials. The cult figure of the German advertising landscape recommended the detergent Ariel from the company Proctor & Gamble on television from 1968 to 1984. Her appearance won her many fans and, with advertising slogans such as "not just clean, but pore-deep clean", the powder was at times the best-selling detergent in Germany, according to wuv.de. After a brief comeback in the 1990s, she was given a lifetime contract by the company, but disappeared from the screen for good shortly afterwards. After training as an actress in Berlin, the Leipzig-born actress first appeared in operettas, musicals and revues. She later also appeared in Heimatfilme and the ARD early evening series Drei Damen von Grill and Praxis Bülowbogen.
Johanna König died on March 3 at the age of 87. But Klementine is far from forgotten. Around 5,700 viewers have already clicked on the Ariel commercial with Klementine as the main actress on Myvideo.de.
Ariel commercial