Last but not least: Who invented it?
You could say the Ricola ad is almost a landmark for Swiss patriotism. No wonder, then, that the Ricola TV spot is cited when opponents of the minaret initiative try to present their arguments in a film.
To the spot
The minaret ban spot, based on the Ricola commercial, already has over 190,000 views on YouTube. It is also currently circulating on Facebook and will certainly be seen on other social network platforms. The much-maligned poster of the anti-minaret initiative has already been featured in all media before it was even posted. So we can expect some interesting reactions to the minaret ban in the coming weeks, even after the fact.
Anti-minaret initiative: Criticized online game remains online
Anti-minaret posters: Unacceptable but not banned
Anti-minaret poster: criminal charges planned against several cities
