Last but not least: When men show their softer side
Tough on the outside, soft on the inside—that’s what makes not only men irresistible, but also Cornet ice cream cones. Unilever has brought the two together. It’s to die for.
Unilever uses a cute teddy bear to advertise its Cornetto Enigma ice cream creations. The idea: When men taste the ice cream, their softer side comes out. They immediately turn into an incredibly cute teddy bear that's great to cuddle up to. Of course, it's hard to resist this sweet temptation.
http://www.youtube.com/watch?v=I1jaOafGz3k
Lowe + Partner Madrid is responsible for the Europe-wide campaign. The commercial will also be shown in Switzerland.
