Last but not least: Christmas imperfect
Rain instead of snow, chaos instead of harmony: Ikea also celebrates the imperfect in this year's Christmas ad.
Instead of snow on Christmas Day, it's pouring with rain. The children scribble all over the new tablecloths, the grandmother criticizes the roast, the grandfather snores away on the sofa and the dog eats the presents in the meantime. The Ikea commercial presents the kind of cozy chaos that you are lucky enough to find at most real Christmas parties. The down-to-earth Christmas commercial was produced for the furniture store by Hamburg agency Thjnk. (sis)
